Van Gogh’s popularity is such that not one, but two, Van Gogh exhibits are heading to New York City this year! Immersive Van Gogh Exhibit and Van Gogh: The Immersive Experience. If you’ve been on social media at all recently, you’re probably very aware of the situation. It has caused a lot of confusion, with both shows promising an unforgettable way to experience Van Gogh’s art – but which show is the one you want to see?
Here are the answers to some of your questions:
Which show is the ‘real’ show?
Both shows promise to create immersive experiences based on Van Gogh’s art, but there are differences:

Immersive Van Gogh NYC
Immersive Van Gogh Exhibit was created by Massimiliano Siccardi, a 30-year pioneer in immersive content. His work has mesmerized over 2 million people in Paris, and was recently showcased in the Netflix series Emily in Paris. A visionary in digital and video mapping, Siccardi takes audiences on an emotional and cathartic journey that explores Van Gogh’s art and life in a stream-of-consciousness narrative.
To help reimagine this massive venue, Immersive Van Gogh has joined forces with Emmy Award-winning and Tony Award-nominated designer David Korins, known for his set design of countless Broadway hits including Hamilton and Dear Evan Hansen.
As Creative Director, Korins will use his infinite creativity to incorporate ingenious interior design, high-tech activations, and new experiential elements to the venue for a unique experience only available to New York audiences.

Van Gogh: The Immersive Experience
Van Gogh: The Immersive Experience promises that their experience will explore “one of history’s greatest artists in a 360-degree exhibit”.
How do the numbers stack up?

Immersive Van Gogh NYC
With the help of 60,600 frames of video, 90,000,000 pixels, and 500,000+ cubic feet of projections, Immersive Van Gogh merges state-of-the-art technology, theatrical storytelling, and world-class animation to create an experience that has enthralled audiences in North America.

Van Gogh: The Immersive Experience
Van Gogh: The Immersive Experience promises 15,000 square feet of screens in a 360-degree exhibit.
When are the different shows coming to New York?

Immersive Van Gogh NYC
Immersive Van Gogh NYC will run from June 10th, 2021.

Van Gogh: The Immersive Experience
Van Gogh: The Immersive Experience will start in June.
Where will the exhibits be located?

Immersive Van Gogh NYC
The ORIGINAL Immersive Van Gogh Exhibit announce the once-in-a-lifetime exhibit will be located at Pier 36 NYC, a 75,000 square foot waterfront space located in Manhattan’s Lower East Side with spectacular views of the East River and the Manhattan and Williamsburg bridges.

Van Gogh: The Immersive Experience
Van Gogh: The Immersive Experience is a traveling exhibit.
How many of Van Gogh’s paintings form part of the experience?

Immersive Van Gogh NYC
Immersive Van Gogh brings 40 of Van Gogh’s paintings to life from over 400 photos licensed from the world’s most prestigious museums.

Van Gogh: The Immersive Experience
Van Gogh: The Immersive Experience features eight of Van Gogh’s paintings.
What about the music?

Immersive Van Gogh NYC
Immersive Van Gogh Exhibit was created by Massimiliano Siccardi, a 30-year pioneer in immersive content. His work has mesmerized over 2 million people in Paris, and was recently showcased in the Netflix series Emily in Paris. A visionary in digital and video mapping, Siccardi takes audiences on an emotional and cathartic journey that explores Van Gogh’s art and life in a stream-of-consciousness narrative. From bright bursts of colors to moments of moodier introspection and everything in between, Immersive Van Gogh NYC is a beautiful homage to this great artist and the legacy he left behind. Immersive Van Gogh is the Van Gogh show that is selling out in Toronto, Chicago, Los Angeles, and New York.

Van Gogh: The Immersive Experience
Not much information is available about the Van Gogh: The Immersive Experience soundtrack.
Where can I buy tickets? And how much are they?

Immersive Van Gogh NYC
Tickets for this exhibit can be purchased on their website – vangoghnyc.com – through Universe (a Ticketmaster platform), Prices start from $39.99.

Van Gogh: The Immersive Experience
Tickets are for sale through Fever. Prices start from $34.9
What can I expect from the experience?

Immersive Van Gogh NYC
The runtime of one experience at Immersive Van Gogh NYC is about 35 minutes. It runs on a continuous loop, and guests can stay for multiple viewings. Most guests stay for two to three viewings – sometimes even longer – to experience all the varied aspects of the immersive experience. In every city, Immersive Van Gogh also collaborates with local artists and businesses to create a truly unique space and experiences and offerings.
There will also be a gift shop stocked with all the Van Gogh-themed goodies and apparel you could want. Selected items are also available online.

Van Gogh: The Immersive Experience
Overall, Van Gogh: The Immersive Experience states that guests can expect to spend about 60 to 75 minutes at their exhibit, including experiencing their VR show, which involves wearing VR goggles. The VR component is included with VIP packages, and can be purchased as an add-on with other ticket types
Will the exhibits be COVID-19 safe?

Immersive Van Gogh NYC
With over 200,000 visitors in Toronto during COVID-19, and zero reported cases associated with the exhibition since opening, Immersive Van Gogh reports it is proud to be operating an experience where it is safe to GOGH. From operating at a reduced capacity to social distance markers, temperature checks, hands-free sanitization stations, contact tracing, a mandatory mask policy and more, Immersive Van Gogh follows CDC guidelines, as well as its own enhanced protocols developed through experience garnered in running events during COVID-19.

Van Gogh: The Immersive Experience
Van Gogh: Immersive Experience will be implementing various protocols, including reduced capacity and mask requirements as per city regulations, timed entry, temperature checks, social distancing markers, and more.
Which exhibit should I attend?
This is completely up to you! If you are keen to GOGH and decide to attend both events, be sure to rate and compare your experiences for others!